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Pete Downing

An ‘accidental marketer’ with deep roots in technology, I am the Senior Director of Digital Marketing and Lead Generation at Alchemy Technology, I leverage my tech background and marketing expertise to drive growth and innovation. Transitioning from a 12-year product management career, I've mastered digital marketing and demand generation. My key achievements include driving XenTegra to international success, boosting profits by over 30%, creating a lead generation pipeline with 150+ weekly leads, and significantly enhancing digital presence and event attendance. I've also contributed to high web traffic and product launches at major tech companies and played a key role in the growth of Citrix PVS. Committed to industry leadership, I constantly evolve in digital marketing.

Pete Downing

CRN Recognizes Katie Nadler of Alchemy Technology Group on the 2024 Women of the Channel List

Alchemy Technology Group proudly announces that Katie Nadler, VP of Operations, has been named a 2024 Women of the Channel honoree by CRN®, a brand of The Channel Company. This accolade is awarded annually to outstanding women in the tech industry who demonstrate vision, leadership, and a commitment to channel excellence. Katie Nadler is recognized for her significant contributions, including her leadership in enhancing customer service and fostering strong partnerships, which have been pivotal in Alchemy’s receipt of numerous Partner of the Year awards. Her inclusion in this prestigious list highlights her impact on the industry and underscores her role in driving success at Alchemy Technology Group. The full list of honorees is featured in CRN Magazine’s June issue and online starting May 13.